California Balance Co is a wellness brand on the West Coast that helps give busy health-conscious professionals easy access to area nutritionists, dietitians, other healthcare professionals, as well as coaches, gyms, and fitness groups. Additional benefits include special discounts for members as well as access to an online community of others interested in leading a healthy lifestyle.
The brand that I created was energetic and fun and needed to be easily adaptable to various digital mediums as well as diverse merchandise. Emphasizing the company’s deep roots to its Northern California community, the logo uses a bear and star as easy reference to the state flag. 
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