Client: Vista Apex
This dental brand had an exciting new product that was being released on the market, and needed product branding as well as package design for the boxes and labels. The existing Vista Apex brand was bold, sleek and corporate, and my challenge was to come up with designs that worked with the existing brand and color palette, without matching it or over-powering it. The product itself was a blue and purple-colored gel, which we used as inspiration for the color palette. Purples went PERFECTLY with the existing blues in their brand. The resulting product brand and packaging is below!