Vista Apex, a leading provider of cutting-edge dental products nationwide, approached JCD with their latest innovation: Velvet Etch™. Seeking a brand and packaging solution that seamlessly integrated with the established Vista Apex identity while also setting itself apart in the dental clinic market, Velvet Etch™ aimed to become the go-to phosphoric acid etch.

Given that the etch's phosphoric acid dried clear but sported a vivid purple hue during application, we strategically crafted a palette using various shades of purple and complementary colors harmonizing with the Vista Apex brand. The VE mark, a reflection of the Vista Apex brand mark, exuded the same sleek and innovative vibe as the product itself. Our choice of a vibrant gradient and pattern not only reinforced the product's inventive aesthetic on the packaging but also ensured it stood out amidst the predominantly white and minimal B2B dental products.

In the end, we delivered a memorable product that set a new standard—there was nothing else on the market with a comparable and dynamic color scheme.