Simple Honey, a cherished family honey brand nestled in the outskirts of Burlington, is dedicated to the art of raising and producing the highest quality raw honey. Simple Honey aims to convey the purity and simplicity of its product, emphasizing the natural goodness and health benefits found in every jar. Their primary customers are eco-conscious and/or health-conscious consumers, and those who value locally sourced, artisanal products. Simple Honey aims to position itself as the preferred choice for consumers who appreciate the diverse flavors and health benefits of raw honey.

Simple Honey needed a logo and brand that could take their products beyond the local farmer’s market and be marketable on shelves nationwide as well as online. It was very important that the new brand communicated transparency and a commitment to sustainable and ethical beekeeping practices.

We went with a warm and natural color palette to reflect the personality of the brand as well as the origin of the product itself. The oranges, yellows and grays complimented the amber product and green and brown countryside imagery. Our font choice was delicate but versatile. The logo mark, minimalist type, and custom line icons work seamlessly to communicate the natural essence of the products. Simple Honey is a brand that speaks of tradition, purity, and the commitment to ethical practices. It's more than honey; it's a legacy.