Whitehurst Farm approached me seeking a fresh logo and a cohesive brand that would authentically represent their identity, moving away from the horizontal, chartreuse logo they had used. The challenge was to create a brand that could encompass their diverse offerings, including livestock and fresh vegetables, while exuding sophistication and longevity. This versatility was crucial as the logo was intended for various applications, from labels and marketing materials to swag and signage, even extending to new juice labels.

Opting for a neutral and classy palette of blacks, whites, and warm grays and beige, we aimed to complement the farm's beautiful imagery on their website without overshadowing it. This palette proved to be flexible, seamlessly integrating with the juice brand and projecting an air of confidence and elegance. To ensure a unified marketing approach, we chose a modern, simple sans-serif font that matched the juice brand. The logo, a contemporary illustration featuring some of Whitehurst's livestock animals out in pasture, was carefully designed to be highly adaptive. This adaptability was crucial for maintaining visual integrity and readability across various digital platforms and print contexts.

Furthermore, we created unique logo marks for specific product categories, such as honey, poultry and eggs, beef, pork, and vegetables, tailoring the brand to resonate with a broad market ranging from local Brenham farmer’s market customers to a clientele in Houston. The result was a brand that not only reflected the farm's diverse offerings but also communicated sophistication, flexibility, and an enduring appeal.